Magnit’s magnetism and Nornickel. Elena Oreshkina comments in BOSS

Forbes has recognized Magnit and Norilsk Nickel as the most innovative Russian companies. Why have these two companies achieved dominance?

Elena Oreshkina

Marketing, PR and Advertising Director

To be innovative means in the first place to introduce changes aimed at increasing the company’s value. Magnit is actively developing its network, but not only that. Its geographical footprint and range of products are expanding, more sophisticated customer-focus approaches are being applied. The maintenance of the shops, stimulation of the consumer demand via a transparent discount system – this is what makes people call the network’s shops “their own”. As for Nornickel, since it is engaged in research-intensive activities, its innovativeness is just a matter of course.