FinExpertiza's management staff exchanged experience and became familiar with the CRM best practices during the Terrasoft Customer Forum
2 June 2014
On 30th May the Terrasoft Customer Forum was held in Moscow. This is one of the largest events dedicated to innovative technologies and strategies to work with clients. The participants could hear the reports of the best experts of the market, including a two-hour master-class by Graham Smith who is the well-known British expert in the field of marketing and sales. The event included the presentation of practical cases about building the CRM strategy. During the round table discussion of loyalty programs the participants considered the most likely scenarios for evolution of these programs for the five-year term. In the Terrasoft Customer Forum FinExpertiza was represented by Alexander Shkrebelo, Director of Management Consulting Department, and Maria Orlova, Director of Department for Network and Regional Development.
